— The Investment

Considered care, clearly
understood.

Touch Up

One to Three Months

Between

$3,800-$4,200

Limited

Three to Eight Months

Between

$4,300-$5,500

Comprehensive

12+ Months

Between

$6,800-$8,400

Early Intervention

Six to Fifteen Months

Between

$3,600-$6,700

— Personal Planning

What might your monthly look like?

Patients structure their investment over 24 months of in-house financing —
no banks, no interest. Just a clear monthly figure.

— Insurance & Financing

Most plans, handled by us.

We work with nearly every major insurance carrier — and we’ll run your benefits
for free, before your first visit, so you know exactly what you’ll invest.

Carriers we work with

Cigna

In-Network

Aetna

In-Network

Excellus BlueCross BlueShield

In-Network

Met Life

In-Network

Humana

In-Network

Delta Dental

Accepted

United Healthcare

Accepted

Other PPO Plans

Most Accepted

Medicare

Not Accepted

Don't see your insurance?
We accept most PPO plans, even when we’re not technically “in-network.” Call us with your card and we’ll run your benefits within one business day — for free.

How financing works

Most orthodontic insurance covers $750 to $3,000 of your treatment, applied directly toward the figures above. Whatever’s left is yours to finance — comfortably, on your terms.

We offer in-house financing over 24 months — with 0% interest, no banks involved. Just a simple monthly payment, set up at your consultation.

We can structure your down payment to fit your situation, including low down payment options for qualifying patients. You’ll know your exact monthly figure before you leave our office.

Family courtesy

When two or more immediate family members are in treatment simultaneously, we extend a family courtesy on each.

Pay in full, save 5%

Patients who pay their treatment investment in full at the start receive a 5% courtesy on the total.

— Beyond Treatment

Care that continues.

Additional services that extend the life of your smile — each with clear pricing, never an upsell.

Complimentary Consultation

Three-dimensional imaging, a complete clinical evaluation, and your exact treatment plan. Always without obligation.

Included

Always

Current Retainer Options*
  • 1 Set of retainers — $300
  • 2 Sets of retainers — $400
  • 4 Sets of retainers — $600
  • 5 Sets of retainers — $700

 
* Prices shown are current prices as of November 2025, but are subject to change without notice. Please ask about current pricing at time of purchase.

Whitening Options
  • Whitening retainers and 2 syringes of Whitening Gels
  • Additional At-Home Whitening Gels: $25
$300

At Home

— Frequently Asked

Questions, answered honestly.

Why ranges instead of a single figure?

Every smile is genuinely different. A patient with minor refinement needs a fraction of the aligners someone with a complex bite requires. We could publish one “starting at” price — but that wouldn’t reflect what you actually invest. The ranges above represent what nearly every patient experiences. Your exact figure is confirmed during your complimentary consultation, after we’ve seen your scan.

How is insurance handled?

Most orthodontic insurance covers between $750 and $3,000 of treatment, applied directly toward the figures above. We accept all major insurance plans with the exception of Medicaid. Our team conducts a complimentary benefits review before your consultation, so you arrive knowing exactly what your investment will look like.

Why offer in-house financing instead of going through a bank?

Because your smile shouldn’t require a credit application. Financing through us means no credit checks, no banks, and zero-interest. We set up your monthly payment at your consultation — and it’s the same simple figure for the full 24 months.

What if I prefer to pay in full?

Patients who choose to pay their treatment investment in full receive a five-percent courtesy on the total. We also extend a family courtesy when two or more immediate family members are in treatment simultaneously.

How often do these ranges change?

We review our ranges once each year, in January. Should rates change during your treatment, the figure you began with is the figure you complete with — always.

— Schedule your consultation

Let's find a time that works for you.

Your first visit includes 3D imaging, a complete clinical evaluation, and your exact treatment plan — all complimentary, with no obligation to begin.

What Happens Next?
Recommended

Book online — choose your time

Don't see a time that works?

Give us a call and we'll make it work. We hold openings every week specifically for new patients with tight schedules.

Call or text

585.205.7225

Someone is available 24/7 to help you schedule — including evenings and weekends.

No pressure, no obligation — just an honest conversation about your smile.